Recruitment pipeline by admission path
Entrance exams, national exam scores, transfers, second degrees, graduate programs and online learning, with applied, admitted, enrolled and dropped-out stages.
HubSpot for universities and higher education institutions
Mkt4edu is the HubSpot partner dedicated to higher education. We implement and run HubSpot for student recruitment, applications, enrollment and retention at universities and colleges. We also serve K-12 schools, continuing education, language schools and edtechs.
Talk to a higher-ed HubSpot specialist★ Rated 4.9 from 407 reviews in the HubSpot partner directory
Why a university needs a HubSpot partner specialized in education
Student recruitment is not B2B sales. The cycle includes entrance exams, national exam scores, transfers, second degrees, graduate programs and online learning, each with its own calendar. The lead is the prospective student, but the decision may be made by the family. Enrollment depends on documents, payment of the first installment and integration with the academic system. A generic partner sets HubSpot up as a sales funnel. We set it up as the applicant journey, from the first visit to re-enrollment.
What we implement in your institution's HubSpot
Application form and applicant record
Program, campus, modality, shift and admission path as CRM properties.
Academic system integration
Student information systems (SIS) such as TOTVS RM, Lyceum, Sophia and other education ERPs, so enrollment flows back into HubSpot and closes the loop.
Applicant lead scoring
Applicants most likely to enroll go first to the admissions team and the call center.
Email and WhatsApp nurturing flows
From interest to exam, from admission to enrollment, and from enrollment to re-enrollment.
Recruitment reports
Cost per enrollment by channel, conversion by program and campus, and comparison across admission cycles.
AI agents for applicant support
24/7 answers about programs, scholarships and the admissions process, with handoff to an advisor.
Learn about our AI agents →How the implementation works
- 1Assessment of the current recruitment cycle and existing CRM.
- 2Design of the applicant journey and properties.
- 3Data migration and integration with the academic ERP.
- 4Automation, scoring and reports.
- 5Training for admissions and call center teams.
- 6Ongoing operations (RevOps) throughout the admission cycle.
Mkt4edu and 4RevOps
Mkt4edu is our team's brand dedicated exclusively to education. Our profile in the HubSpot partner directory appears as "4RevOps | Mkt4edu" because 4RevOps is the same company serving other markets. For universities and higher education institutions, the team is Mkt4edu.
See our profile in the HubSpot partner directory →Frequently asked questions about HubSpot for universities
Mkt4edu is a HubSpot partner focused on education and higher education: we implement the CRM for student recruitment, applications and enrollment at universities and colleges, with academic system integration and operations throughout the admission cycle.
No. Our focus is higher education, but we serve the whole education sector: K-12 schools, continuing education, language schools, graduate programs, online learning and edtechs. Mkt4edu is our team's brand dedicated exclusively to education.
Yes. With pipelines by admission path, application forms, lead scoring and email and WhatsApp flows, HubSpot follows the applicant from first contact to enrollment and re-enrollment.
Yes. We build the integration so that applications, admissions and enrollments in the student information system update the contact in HubSpot and reports show cost per enrollment.
It depends on the size of the institution and the integrations. We start with an assessment and deliver a phased timeline before kicking off.
Yes. On-campus, hybrid and online undergraduate programs, plus graduate and postgraduate programs, each with its own journey in HubSpot.
Yes, we serve institutions across Latin America in Portuguese, Spanish and English.